Tuesday, February 28, 2012

Online Brand Protection - Guns Won't Work

I stared. I couldn’t believe what I was seeing. “Ted!”
My husband was
in the kitchen. “Come here!”
“What? Why?” Was his answer. He hated it when I
interrupted him while
he was cooking, but this was important.
“I found her website! She actually stole my ideas!”
“Who’s website?” Ted came in and looked over my shoulder.
“Remember that crazy woman, Fanny, who came into the shop
a few months ago and said she wanted to open a similar shop
and got all creepy weird with the questions she was asking?
Well, look! LOOK!” I waved emphatically at the screen.
“Does that look familiar?”
“She copied your stuff!”
“I know! The logo even looks identical!”
“Let me see.” I stood so that he could sit down and
turned away, my insides churning.
“What am I going to do, Ted? She’s a thief!” An idea
flashed through my head, and before I knew it, I was
headed for the door.
“Wait, Annie, where are you going with that gun?”
Ted jumped up and barred the way to the door.
“I’m going over to Fanny’s, and I’m taking back my name!”
I held the gun away from him as he reached for it.
“You can’t do it at gun point. There’s a
little thing called online brand protection!”
He dove for my feet, knocking me to the floor.
The gun slid under the bed.
“Ow, Ted! That hurt!”
“Sorry.” He climbed over me and retrieved the gun.
I sat up and rubbed my knee. Great. He’d given me
a rug burn. “That’s going to leave a mark.”
“Don’t be mad.” Ted had a smirk on his face as he
put the gun away. “You are mad, though. Totally
insane, Annie. You can’t do this by yourself. We
need to find someone who specializes
in trademark investigations.”
I was quiet for a second. “You’re right. That’s a
much better idea.” I stood and went back over to
the computer. “Let’s find a lawyer.”
“Good,” Ted said. “You save your brand,
and I’ll go save my dinner.”

Los Angeles Office
P.O. Box 10038
Glendale, CA 91209


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